By Reggie Bradford

I’m pleased to announce today our strategic partnership with Milyoni, a leader in social commerce. At Vitrue, our main goal is to provide our customers with the most comprehensive, robust and innovative social marketing platform available on the market. This partnership is yet another example of how we are striving every day to achieve that goal.

The Milyoni news, along with our current partnership with ShopIgniter, another social commerce leader, expands our Vitrue SRM platform’s social commerce capabilities, allowing for increased opportunities to convert fan loyalty and engagement into revenue. Milyoni’s Conversational Commerce platform provides our customers with a unique commerce solution, tailored specifically for brands, retailers and entertainment companies, to create a seamless social shopping or viewing experience all within the Facebook platform.

Today’s news comes on the heels of our acquisition last week of San Francisco-based GamesThatGive, the social gaming platform designed to engage brands’ customers in charitable activities through branded-gaming experiences. Another upgrade for the Vitrue SRM platform, the acquisition adds gaming functionality to allow brands to seamlessly create custom games on Facebook and maintain consistent brand visibility during the entire experience, all the while supporting a brand’s charitable programs.

Again, another move that continues to make our Vitrue SRM the industry’s leading social marketing platform.

We look forward to exploring and expanding our partnership with Milyoni, as well as all our partners, to deliver the tools, products and results our customers are seeking across social communities.

Stay tuned, as we will continue to have exciting news about our Vitrue SRM platform and its ongoing and innovative social marketing capabilities for global brands and agencies.