“Love” campaign supports brands in building meaningful relationships with people in social marketing
ATLANTA – May 1, 2012 – Vitrue, the global leader and innovator of social enterprise software, today announced that it launched a new brand campaign that centers on a powerful statement, “Like Can Never Replace Love.” The “Love” campaign captures the philosophy that the world’s greatest brands aren’t built on clicks, but rather by creating meaningful relationships with real people. Vitrue’s brand strategy is supported by a global advertising campaign and includes digital, print and social media.
“In its infancy, social media interaction was measured by likes, clicks and followers. We believe that strong brands are built by forming deeper relationships with people that go beyond transactional thought,” said Reggie Bradford, CEO & Founder of Vitrue. “In today’s ever changing social landscape, it is more important now than ever before for brands to engage with consumers in relevant and meaningful ways. Vitrue helps brands accomplish this through expertise and technology. We work with brands to gain a greater understanding of the types of interactions their customers value; then we give them access to the most advanced solutions possible to bring those interactions to life.”
The Vitrue Social Relationship Management (SRM) platform enables brands to engage consumers on Facebook, Twitter, Google+, YouTube and emerging platforms such as Pinterest and Instagram through a singular, centralized platform interface. Vitrue also provides advanced analytics, including detailed reports. Marketers can leverage pre-defined analytics or create custom reports based on specific platforms and data.
“At Vitrue, the importance of creating meaningful relationships has always been a part of our company culture, business philosophy and view of what social media means for brands,” said Erika Brookes, vice president of Marketing at Vitrue. “The ‘Love’ campaign helps bring this belief to life and amplifies that message even further.”
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms. The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients. For more information, visit www.vitrue.com, Like on Facebook and follow on Twitter. Share the love – #vitruelove.