Vitrue has announced Anywhere Apps, enabling social marketers to boost engagement with consumers outside the Facebook environment by publishing the same rich media Facebook assets, views, and applications to any site or platform across the web.
What this means is that any marketer using the Vitrue Social Relationship Manager and Anywhere Apps can replicate any Facebook Tab or App anywhere across the Internet, be it on website, blog, etc., allowing for a consistent campaign experience across all of a brand’s Web properties and maximizing engagement. And as if that weren’t enough, brands also get full visibility into the performance of Anywhere Apps via Vitrue Analytics.
Now the Vitrue SRM is the primary, central location where you can create content for every web property you manage, as well as the central location where you can measure and track the results of that content whether it exists inside or outside of the Facebook environment. Vitrue Founder/CEO Reggie Bradford said, “Anywhere Apps allows marketers to literally mirror those successful Facebook assets across other web properties to simultaneously and consistently engage with a brand’s larger digital audience, providing a holistic social approach to a brand’s owned media.”
If you’d like to see exactly how Vitrue’s Anywhere Apps work, we invite you do check out this video demo.
When you consider the release of Anywhere Apps comes right on the heels of Vitrue’s announcement of our new mobile Facebook application for marketers at Facebook’s mobile technology session at APPNATION III, and our inclusion as one of Forbes’ most promising companies in America, it becomes clear that when it comes to developing the precise tools social marketers want and need, Vitrue has incredible momentum heading into 2012.