Tag Archives: Vitrue SRM
Facebook Ready to Hand Non-Fans to Brands?
Making friends with your customers? Creating and publishing desirable, relevant content? Building real relationships with people via responsive social customer service? For many brands, all that stuff sounds completely alien. It also sounds like something that requires work and innovation. …
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Posted in Blog, Facebook, Social Media Marketing
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Are Users Ready to Pay for Twitter to Avoid You?
How close do you think Twitter and Facebook users are to being willing to pay to keep you away from them? Whether it’s social or traditional media, the money has always had to come from users via subscriptions or marketers …
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Posted in Blog, Branded Content, Social Media Marketing, Twitter
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7 Reasons Your Users Abandoned Twitter
It’s not just Twitter. It happens on all kinds of networks, apps, sites and forums. Users sign up, set up a profile, mess around with it for a while, and then vanish. That’s a fair process. We need the freedom …
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Posted in Community Manager Tips, Social Media Marketing, Twitter
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Ready to Start Your Own Facebook?
With so many brands still taking baby steps toward participation on the existing social networks, it’s probably a safe guess not many are contemplating an even bigger move…staring their own social network. Ricki Lake is coming back to television after …
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Posted in Blog, Branded Content, Facebook, Social Media Marketing, Twitter
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Social Networks: the Future of Media
When you find the place where the majority of the public goes for information, then you have found the “media.” The future of media is not going to look like it did to your parents or grandparents. For them, the …
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Posted in Blog, Facebook, Social Media Marketing, Twitter
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Blogwell Chicago: The Live Tweets
Once again, Vitrue packed all its lotions in a quart-sized clear plastic bag and hit the road, this time to socialmedia.org’s Blogwell Chicago. Why? So we can pass along to you how some of the biggest and best brands in …
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Posted in Blog, Community Manager Tips, Facebook, Facebook Best Practices from Vitrue, Google Plus, Social Media Marketing, Twitter
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Online Privacy: a Social Marketer’s Enemy?
Are consumers willing to give up their online privacy so you can target more relevant social ads and content to them? Picture yourself sitting at home enjoying “Jeopardy” and a nice chicken potpie when the doorbell rings. It’s the man …
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Posted in Analytics, Blog, Social Media Marketing
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Social Behavior Study Can Lead Marketers to Brand Love
As much as I think social marketing is about touchy-feely things like human interaction, emotional connections, intuitiveness, social instinct and x-factors, I realize such things are practically alien hieroglyphics in many brand-marketing offices. There, only one thing is eagerly welcomed …
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Posted in Blog, Community Manager Tips, Social Media Marketing
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Facebook or Twitter?
Should you, as a social marketer, be focused more on Facebook or Twitter? Sorry, trick question. It’s not an either/or proposition. You should be focused on both, of course. For as much as the two social networks are mentioned in …
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Posted in Blog, Community Manager Tips, Facebook, Social Media Marketing, Twitter
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How to Get Liked by the Cool Kids
Guess what brands…teenagers not only can’t stand you, they can’t understand why anyone would like you. A Mediapost item caught my eye this week, especially where it relates to brands’ quests to convert the passive “Likes” of fans to more …
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Posted in Blog, Branded Content, Community Manager Tips, Social Media Marketing
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