Tag Archives: media metrics
Moms on Mobile: Are They Way Ahead of You?
NOTE: This blog is moving to a new location. Read “Social Spotlight” at blogs.oracle.com/socialspotlight You may have no idea how much and how fast moms are embracing mobile. Of all the demographics that can be targeted by marketers, moms have …
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Posted in Blog, Community Manager Tips, Location Marketing, Mobile, Social Media Marketing
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Social Targeting: Who Do You Think You’re Talking To?
NOTE: The blog is moving/has moved to a new location. Keep reading at blogs.oracle.com/socialspotlight. Are you the kind of person that tries to sell Clay Aiken CD’s outside Warped Tour concert venues? Then you don’t think a lot about targeting …
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Posted in Blog, Community Manager Tips, Social Media Marketing
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Social Content: Creativity + Common Sense
NOTE: The blog is moving to a new address. Please bookmark https://blogs.oracle.com/socialspotlight For many brands, social content seems to be settling in as the proverbial stick in the spokes that’s slowing down overall forward motion in social marketing. Why? Frankly, …
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Posted in Blog, Branded Content, Social Media Marketing
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Facebook Ready to Hand Non-Fans to Brands?
Making friends with your customers? Creating and publishing desirable, relevant content? Building real relationships with people via responsive social customer service? For many brands, all that stuff sounds completely alien. It also sounds like something that requires work and innovation. …
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Posted in Blog, Facebook, Social Media Marketing
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Are Users Ready to Pay for Twitter to Avoid You?
How close do you think Twitter and Facebook users are to being willing to pay to keep you away from them? Whether it’s social or traditional media, the money has always had to come from users via subscriptions or marketers …
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Posted in Blog, Branded Content, Social Media Marketing, Twitter
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7 Reasons Your Users Abandoned Twitter
It’s not just Twitter. It happens on all kinds of networks, apps, sites and forums. Users sign up, set up a profile, mess around with it for a while, and then vanish. That’s a fair process. We need the freedom …
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Posted in Community Manager Tips, Social Media Marketing, Twitter
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Ready to Start Your Own Facebook?
With so many brands still taking baby steps toward participation on the existing social networks, it’s probably a safe guess not many are contemplating an even bigger move…staring their own social network. Ricki Lake is coming back to television after …
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Posted in Blog, Branded Content, Facebook, Social Media Marketing, Twitter
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Blogwell Chicago: The Live Tweets
Once again, Vitrue packed all its lotions in a quart-sized clear plastic bag and hit the road, this time to socialmedia.org’s Blogwell Chicago. Why? So we can pass along to you how some of the biggest and best brands in …
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Posted in Blog, Community Manager Tips, Facebook, Facebook Best Practices from Vitrue, Google Plus, Social Media Marketing, Twitter
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Online Privacy: a Social Marketer’s Enemy?
Are consumers willing to give up their online privacy so you can target more relevant social ads and content to them? Picture yourself sitting at home enjoying “Jeopardy” and a nice chicken potpie when the doorbell rings. It’s the man …
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Posted in Analytics, Blog, Social Media Marketing
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Social Behavior Study Can Lead Marketers to Brand Love
As much as I think social marketing is about touchy-feely things like human interaction, emotional connections, intuitiveness, social instinct and x-factors, I realize such things are practically alien hieroglyphics in many brand-marketing offices. There, only one thing is eagerly welcomed …
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Posted in Blog, Community Manager Tips, Social Media Marketing
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