Tag Archives: content
Social Behavior Study Can Lead Marketers to Brand Love
As much as I think social marketing is about touchy-feely things like human interaction, emotional connections, intuitiveness, social instinct and x-factors, I realize such things are practically alien hieroglyphics in many brand-marketing offices. There, only one thing is eagerly welcomed …
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Posted in Blog, Community Manager Tips, Social Media Marketing
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Facebook or Twitter?
Should you, as a social marketer, be focused more on Facebook or Twitter? Sorry, trick question. It’s not an either/or proposition. You should be focused on both, of course. For as much as the two social networks are mentioned in …
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Posted in Blog, Community Manager Tips, Facebook, Social Media Marketing, Twitter
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How to Get Liked by the Cool Kids
Guess what brands…teenagers not only can’t stand you, they can’t understand why anyone would like you. A Mediapost item caught my eye this week, especially where it relates to brands’ quests to convert the passive “Likes” of fans to more …
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Posted in Blog, Branded Content, Community Manager Tips, Social Media Marketing
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Fly Blind if You Want To. Everybody Else, Use Analytics
So is social analytics just for those “numbers guys”? Social marketers tasked with maximizing their efforts on Facebook, Twitter, YouTube, etc. may not be math savants straight out of “Good Will Hunting,” but they need and can use this data …
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Posted in Analytics, Blog, Community Manager Tips, Facebook, Social Media Marketing, Social Media Measurement
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50 Ways to Lose Your Liker
Okay well, only 11 ways. But hopefully these examples of things that not only fail to turn your brand’s fans from like to love, but cause them to cool on you altogether, can serve as nice little spot checks to …
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Posted in Blog, Community Manager Tips, Facebook Best Practices from Vitrue, Social Media Marketing
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Despite Social Analytics, Brands Doing it Their Way…and Losing
Are you paying attention to what your social analytics is telling you? Most of us are at least half smart. If we wanted to go snorkeling, we wouldn’t head for the desert. If we wanted pizza, we wouldn’t look for …
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Posted in Analytics, Blog, Community Manager Tips, Facebook, Social Media Marketing, Twitter
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11 Things You Need to Know about Facebook Social Search
Social search could very well be on the horizon as a real game-changer in how search results are curated and presented. If you’ve ever found yourself scratching your head after making an inquiry to a traditional search engine and saying, …
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Posted in Blog, Facebook, Google Plus, Social Media Marketing
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Ready for Comparisons Any Day
Sure we could sing our praises all day long, and we’re actually very talented singers. But there’s nothing more credible than when an independent entity conducts a direct comparison between what you and your competition have to offer social marketers. …
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Posted in Blog, Community Manager Tips, Marketing Tools, Social Media Marketing, Vitrue Social Relationship Manager
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Social Customer Service Secrets Can Mean More $$
I’m not going to lie. It’s always nice when a survey comes along that backs up what your instincts are telling you. A previous Vitrue blog covered the critical nature of carrying out customer service via social. Now, a study …
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Posted in Blog, Community Manager Tips, Facebook, Facebook Social Commerce, Social Media Marketing, Twitter
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Social Media Trends May Be Leaving You in the Dust Right Now
There are, believe it or not, plenty of marketers in businesses both large and small, who are content and proud they have a Web site, Facebook Page and Twitter account. That’s fantastic, but there’s still a pervasive, sticky failure out …
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Posted in Blog, Branded Content, Marketing Tools, Mobile, Social Media Marketing
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