Tag Archives: 2012
Fly Blind if You Want To. Everybody Else, Use Analytics
So is social analytics just for those “numbers guys”? Social marketers tasked with maximizing their efforts on Facebook, Twitter, YouTube, etc. may not be math savants straight out of “Good Will Hunting,” but they need and can use this data …
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Posted in Analytics, Blog, Community Manager Tips, Facebook, Social Media Marketing, Social Media Measurement
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Social Customer Service Secrets Can Mean More $$
I’m not going to lie. It’s always nice when a survey comes along that backs up what your instincts are telling you. A previous Vitrue blog covered the critical nature of carrying out customer service via social. Now, a study …
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Posted in Blog, Community Manager Tips, Facebook, Facebook Social Commerce, Social Media Marketing, Twitter
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Social Media Trends May Be Leaving You in the Dust Right Now
There are, believe it or not, plenty of marketers in businesses both large and small, who are content and proud they have a Web site, Facebook Page and Twitter account. That’s fantastic, but there’s still a pervasive, sticky failure out …
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Posted in Blog, Branded Content, Marketing Tools, Mobile, Social Media Marketing
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Facebook Exchange Ad Auction Helps You Get Intimate
Something new is afoot at the now public Facebook…real-time ad auctions called “Facebook Exchange.” Social marketers could be seeing it in as soon as a couple of weeks and using it to attain online usage behavior that will make Facebook …
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Posted in Blog, Facebook, Location Marketing, Marketing Tools, Social Media Marketing
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Get Customers with this Social Relationship Secret
We can talk in circles all we like, but the social marketing goal of most brands is to get customers. We want to turn existing customers into brand ambassadors, and we want to get potential customers to make a lasting …
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Posted in Blog, Community Manager Tips, Facebook Best Practices from Vitrue, Social Media Marketing
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Facebook Video Posts: How, Why, Where, What and When
I’m now going to do my impression of your marketing office. “Man, we should probably post more videos on Facebook.” Your instincts are correct. Many brands remain frozen with indecision, fear, uncertainty, confusion, a lack of resources, a lack of …
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Posted in Blog, Branded Content, Community Manager Tips, Facebook, Facebook Best Practices from Vitrue, Social Media Marketing, Video
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Mobile Ads: the Hotline for Brand Love?
Did you ever date someone and have friends tell you they thought the relationship was moving too quickly? When it comes to mobile ads, brand advertisers are saying things aren’t moving nearly fast enough. Marketers would like nothing better than …
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Posted in Blog, Facebook, Mobile, Social Media Marketing, Twitter
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Is Social Getting B2B Love?
We hear a lot about how brands are effectively using social to increase engagement and deepen relationships with their customers. But what about B2B marketers? Are they following suit and using social media to attract, grow and hold their target …
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Posted in Blog, Social Media Marketing
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Facebook Changes Bring Third-Party Options to the Forefront
Facebook always has, and always will, change, update, innovate, grow, and tweak their social network. Never intended to be a finished product, it’s an ongoing entity that will never rest on its laurels or consider itself “good enough.” Any social …
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Posted in Blog, Facebook, Facebook Best Practices from Vitrue, Social Media Marketing
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Facebook Users Don’t Want Any Friction
Is Facebook giving you any friction? You know why your car needs oil, right? There are a lot of moving parts in that engine, and if those parts aren’t properly lubed, the engine struggles. If you never change it or …
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Posted in Blog, Community Manager Tips, Facebook, Facebook Best Practices from Vitrue, Games, Social Media Marketing
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