Vitrue, Inc. - Vitrue Social Media Index™

The Vitrue SMI report is an easy to understand measurement of your brand's online conversations. Based on our patent-pending technology, index scores are comprised of various online conversations from status updates to multi-dimensional video sites. The Vitrue SMI score provides a snapshot in time to help make sense of the overwhelming amount of measurable data.

We derive the Vitrue SMI by reviewing popular social media sites. We update the Vitrue SMI once daily. Our sample set represents different dimensions of social interactivity:

Social Networking - general sharing
Video Sharing - high engagement of viewing time and authenticity of dimension
Status Updates - aka Micro-Blogs; key influencers who chatter and actively push content
Photo Sharing - social meta data
Blogs - general blogsphere, commentary mentions

The index numbers are not intended to be used in absolute terms; rather, they provide a numerical basis to compare the social media prominence of two or more terms. We frequently update the algorithm based on changes in usage patterns, overall traffic and social network results.

The Vitrue SMI report is an easy to understand measurement of your brand's social mentions. Based on our patent-pending technology, index scores are comprised of various mentions from social networks like Facebook and Twitter to popular media sites like YouTube and Flickr. The Vitrue SMI score provides a snapshot in time to help make sense of the overwhelming amount of measurable data.

We derive the Vitrue SMI by reviewing popular social media sites. We update the Vitrue SMI
once daily. Our sample set represents different dimensions of social interactivity:

Social Networking - general sharing
Video Sharing - high engagement of viewing time and authenticity of dimensions
Status Updates - aka Micro-Blogs; key influencers who chatter and actively push content
Photo Sharing - social meta data
Blogs - general blogsphere, commentary mentions

The index numbers are not intended to be used in absolute terms; rather, they provide a numerical basis to compare the social media prominence of two or more terms.

The changing world of online conversations results in significant movements up and down for brands. The Vitrue 100 was determined by averaging the SMI scores for each brand across each day in December 2010. To further clarify, “annual” based on grouping of pull done once a year as the first Vitrue 100 was done December 2008, and again in December 2009, to measure yearly change. The result is a ranked list of the brands which are most talked about on the social web.

Some powerhouse technology brands were omitted from the list as they provide the backbone of many social networks. While Google, Facebook and others are top brands, The Vitrue 100 is measuring companies that are using social technology, not those who are the technology.

^New Version 2.0
Improved algorithm went into effect on January 5th, 2011.

About Vitrue SMI

Enter one or two brand names, phrases, or keywords

The Vitrue 100 is Vitrue’s annual ranking of the top 100 most social brands.