Developing Your Brand Safety™ Program >
Review and Approve Module >
First Line of Defense >
Technology Designed for Brand Safety >
Network Reliability and Scalability >

Vitrue Brand Safety™ – Driving the development of secure interactive solutions that help brands safely harness the power of social media

Helping our customers protect their brand is critical to what we do – it’s a driving force across our entire business. We understand that companies have a wide range of needs and requirements for engaging in social media. That’s why we designed our technology and add-on services with your brand protection in mind. Our user-friendly solutions will easily integrate into your existing approval processes, giving you control of your brand protection and the flexibility to revise your program as your needs change.

Available services include:

• Powerful Brand Safety tools for easy integration that you can control
  Our Review and Approve Module enables you to control and implement your own standards for your brand protection.

• Scalable levels of protection
  As your needs evolve, you can easily modify your brand protection options with our adaptable solutions that leverage the flexibility of our modular platform.

• Convenient 24/7 content review services
  As part of our Brand Safety services, our First Line of Defense offers the content review support you need, when you need it.

• Robust data protection with superior technology standards
  The integrity of your data is secure with numerous  levels of data protection that include physical, logical and data redundancies that provide web site reliability and consistency, and promote a positive consumer experience.

Developing Your Brand Safety™ Program back to top >

Offering you multiple options for building a Brand Safety program that fits your needs

Our commitment to brand protection extends beyond our innovative technology and services. Every day, business of all sizes, across multiple industries rely on our expertise and guidance to help them develop programs that align with the goals of their organization. Maybe you need to review all content prior to posting, or you might need a creative solution for community self-moderation. Regardless of your requirements, we can work with you to help you determine the right fit for your business.

Review and Approve Module back to top >

• It’s easy to implement a content review approval process for all video and content submissions using our revolutionary technology. You can build promotions, contests and long-term communities, or simply integrate Brand Safety into your web-business, and as a unique value-added feature, our ground-breaking technology allows you to filter content and choose from various levels of review options.
• Create your own brand safety parameters based on your preset criteria using our flexible management capabilities.
• Vitrue can provide you with recommendations to help you in developing your program. We have created Brand Safety Content Filtering criteria and guidelines based on best practices developed using our strong experience working with brands and companies in social media.
• Easily modify your review filtering options to include more or less filtering as your business changes. You’ll also have the option to withhold content until it has been reviewed and then accepted, or you can initially release and review it after it is has been uploaded.

First Line of Defense Services back to top >

• Due to the unique demands of their business, some customers require additional support when it comes to reviewing content prior to its public release. Our Content Review Special Service™, which includes a custom service team to provide 24/7 Brand Safety support, was designed exclusively for these businesses.
• To ensure the highest level of brand integrity, customers who use our First Line of Defense Services can provide us with their specific brand safety rules to guide us as we help review their content.

Technology Designed for Vitrue Brand Safety back to top >

Security

At Vitrue, your data security is our priority. The combined technology standards developed by Vitrue provide strong data protection. Our Brand Safety solutions utilize commercially-proven security methods and a multi-pronged approach to maintain and protect sensitive data on both the physical and logical levels. We provide our customers with complete confidence and peace of mind by merging:

• State-of-the-art security methods
• Encrypted data storage
• Strong cryptographical application
• Continual access restrictions
• Active, continual performance monitoring and possible breach detections

Network Reliability and Scalability back to top >

A big part of brand safety means associating your brand with quality content and when it comes to social media, you also need to know that your technology is reliable. When you create a successful interactive solution, you cannot afford for it not to perform and run the risk of negatively impacting the consumer experience.

At Vitrue, we understand what’s at stake, and we’re committed to ensuring the consistent performance levels that our customers deserve and expect. Our reliable systems support some of the world’s largest web sites and strongest, most recognizable brands. We are dedicated to supporting your program with dedicated brand protection tools and best practices in security standards. 

Click here for more information about our Technology.