“This online video contest is perfect for our brand and how we want to connect with our customers,” said Helmut Baker of Greased Lightning. “We understand the impact of social media marketing. Vitrue’s technology and sophisticated team have enabled us to tap into this medium and create a cutting edge brand promotion.”

Greased Lightning wanted to sponsor what other companies can’t: the not-so-everyday events like a doggie tea party or soapbox derby.

Here is how it works:

1. 1. Participants log onto the website and explain why their event deserves a Greased Lightning sponsorship.
2. 2. If their event is selected, they receive a Greased Lightning party kit with all the makings of a great event, such as temporary tattoos, foam lightning bolts and squirt guns.
3. 3. Make a video of all the fun they’re having at the event and upload it to the website.
4. 4. Tell everyone they know to vote for the video on wesponsoranything.com. The event with the most votes wins $5,000.

“This campaign demonstrates enormous potential for word of mouth growth from neighborhood to neighborhood made easier through the online social community built with the help of Vitrue’s technology,” said Reggie Bradford, CEO of Vitrue.

In order to engage consumers in the most beneficial way, Greased Lightning utilized Vitrue’s technology. Consumers can use a syndication widget to easily distribute their favorite video to more than 20 popular social networking Web sites, including MySpaceTM and FacebookTM. This powerful distribution is coupled with Vitrue’s unique Branded WatermarkingTM technology that ties each individual video back to the brand’s site. The video, wherever it ends up in its viral distribution lifecycle, is immediately recognized as a brand-endorsed asset because of its branded watermark.

Clicking on the watermark brings the viewer back to http://www.WeSponsorAnything.com so they can fully engage and participate. Through a powerful tool like Branded Watermarking, Greased Lightning can move from one social network to another, live on third- party video sharing sites, be e-mailed through anyone’s list of contacts and still retain the stamp of approval and an active link back to the Greased Lightning community.

Event ideas are now being accepted on http://www.WeSponsorAnything.com. The submission team will review all requests and mail a party kit to those selected each week. Participants then have until August 13 to upload their video to the website, where visitors can comment on and rate them on a scale of one to five. Twenty finalists will be announced on August 16, and consumers will have until September 1 to vote for their favorite. The Grand Prize Winner of $5,000 will be announced September 2.

About Greased Lightning Launched in 1985, Greased Lightning has worked for over 20 years to create innovative cleaning products based on feedback from its customers. Products are designed to provide superior cleaning and degreasing power to help save the customer valuable time and money. The Greased Lightning product line includes: Greased Lightning®; Greased Lightning® Bleach, Antibacterial Kitchen Cleaner, Lemon Blast™ and Orange BlastTM. Click here http://www.greased-lightning.com/products/Default.aspx to learn more about Greased Lightning products.

About Vitrue, Inc. Vitrue safely delivers the power of social media and the authenticity of video through customized and branded online communities and promotions. With its industry-leading analytics and viral distribution, Vitrue's fully branded video environments and scalable suite of products have created successful social media solutions for some of America's most trusted brands. Harnessing the depth of experience that only video provides, Vitrue empowers engagement and dialogue between brands and their audiences while creating communities of brand advocates within an environment ensuring brand integrity. For more information please visit http://www.vitrue.com.

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