| Vitrue, Inc. Introduces the Vitrue Social Media Index |
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An easy-to-use tool for marketers to measure online conversations
New York, (October 22, 2008)
Vitrue® today announced the launch of The Vitrue Social Media Index™, a free tool provided to measure a brand's social activities. Based on patent-pending technology, scores are comprised of various online conversations ranging from text-dense micro-blogs to multi-dimensional video sites. The tool is available at http://vitrue.com/smi/. "The Vitrue Social Media Index provides invaluable insight for marketers to understand how they are stacking up in the social media space," said Reggie Bradford, chief executive officer of Vitrue, Inc. "Brands are being talked about in social settings and we are providing the ability to proactively track these conversations. We firmly believe understanding and measuring your performance in these environments is key." The Index provides marketers a baseline for statistical analysis allowing them to return and check their score as they enhance their social media marketing presence over time. The Index is comprised of the term's activity on popular social media sites including: social networking, video sharing, micro-blogging, photo sharing and blogging. "We designed the Vitrue Social Media Index to help illustrate the opportunity social media provides and to help brands increase their social share of voice, " said Reggie Bradford. "The tool can help shed light on what topics and brands people are most engaged with and where they are interacting most." The beta launch of the tool was recently covered by Forbes.com highlighting political brands. http://www.forbes.com/ebusiness/2008/10/16/tina-fey-vitrue-tech-ebiz-cx_ew_1016vitrue.html. To see further developments of the presidential candidates' social rankings, visit http://vitrue.com/blog. The tool builds upon Vitrue's highly successful customer executions in social media marketing. Key learnings and expertise led to the advent of this innovative tool which helps quantify how social advertising is becoming. Recent brand comparisons:
Coke vs. Pepsi
Dunkin' Donuts vs. Starbucks
Progresso Soup vs. Campbell's Soup
BMW vs. Mercedes Vitrue, Inc. delivers world-class advertising solutions for marketers to connect with consumers in social ways. Vitrue turns traditional advertising into direct, personal relationships by harnessing the authenticity, depth and viral nature of social media, which enables consumers to help build brands through their online actions. Through their industry expertise, technology platform and integrated marketing approach, Vitrue offers the most comprehensive social media marketing solutions built exclusively for Fortune 1000 brands and agencies including P&G, Unilever, Pepsi and Grey Advertising. Vitrue is based in New York City and Atlanta. For more company information, please visit http://vitrue.com. Vitrue PR |