Press Room 2007

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2007 Press Releases

Press Coverage

Meijer Selects Vitrue for Brand Initiative
November 19, 2007

Vitrue Provides Video-Centric Platform for Meijer to Safely Promote Meijer-Brand Products, Establish Authentic Relationships with Customers

Atlanta (November 19, 2007)

Vitrue, Inc., the video-centric social media company known for connecting brands with engaged audiences, today announced that Midwest retail giant Meijer will leverage Vitrue’s technology platform to enable the company to create tighter, more authentic relationships with its customers. Meijer is working with Vitrue to develop a long-term video-centric solution to power the company’s social-media presence. The first offering will feature online communities that encourage enthusiastic customers to upload their own videos and engage with the Meijer brand.

Steven J. Heyer Joins Vitrue as Vice Chairman
November 06, 2007

Marketing Visionary to Help Global Marketers, Publishers, Media Companies and Agencies Effectively and Safely Connect with Customers

Atlanta (November 6, 2007)

Vitrue, the video-centric social media company, today announced that Steven J. Heyer has joined the company as Vice Chairman and as an individual investor. As a world-renowned marketing visionary, Heyer will work closely with Vitrue and its partners to help companies safely launch branded, video-centric social media programs and take advantage of one of the largest phenomena currently impacting marketing: consumers’ ability to directly impact companies’ brands. Heyer’s appointment comes on the heels of Vitrue’s announcement of its $10 million Series B funding (Editor’s Note, please see press release dated October 29, 2007: “Vitrue Closes $10 Million Series B Round, Led by Dace Ventures, to Extend Leadership in Video-Centric Social Media.”).

Vitrue Closes $10 million Series B Round
October 29, 2007

Major Media Companies Continue Investment; Former IBM, PictureTel, CMGI Executive Joins Board

Atlanta (October 29, 2007)

Vitrue, Inc., the video-centric social media company, today announced that it has closed a $10 million Series B round of financing led by Dace Ventures, with continued participation from major media companies Comcast Interactive Capital and Turner Broadcasting and strategic partner General Catalyst Partners. David Andonian, founder and managing partner of Dace Ventures and a former executive with IBM, PictureTel and CMGI, will join Vitrue’s Board of Directors.

Vitrue Powers FX's "Sunny SuperFan" User-Generated Video Contest
May 14, 2007

Vitrue’s Platform Enables Leading Cable Network to Launch User-Generated Video Campaign to Promote Hit Show

Atlanta (May 14, 2007)

Vitrue, Inc., pioneer of the world’s first consumer-created video platform designed to enable safe brand interaction, today announced that it will power FX’s “Sunny SuperFan” contest. The contest is designed to find the ultimate fan of the comedy series It’s Always Sunny in Philadelphia, which is scheduled to start its third season in late summer. The winner will be announced on the air in July and will be featured with the cast of the show on billboards in select cities around the country promoting the show’s third season.

Vitrue Powers Cincinnati Bell's New 'Z-Street' Online Video Community
April 05, 2007

Major Phone and Wireless Company Encourages Residents to Create and Share Video Content Online

Atlanta (April 5, 2007)

Vitrue, Inc., pioneer of the world’s first consumer-created video platform designed to enable safe brand interaction, today announced that it is providing the video platform for the new Cincinnati Bell Inc. (NYSE:CBB) Z-Street website. Z-Street, which is available through www.zoomtown.com, is a user-generated content website designed so that residents of Greater Cincinnati and Dayton, Ohio, can share their videos with the Z-Street Community. Cincinnati Bell is one of the first telecommunications companies to offer a branded user-generated content Web site.

Vitrue Powers Jingles for Pringles
March 02, 2007

Pringles Turns to Vitrue to Create a Branded Consumer-Generated Content Site to Tap into Snackers’ Creativity and Tighten the Connection to Their Favorite Potato Crisps

Atlanta (March 2, 2007)

Vitrue, Inc., pioneer of the world’s first consumer-created advertising platform, today announced a relationship with Pringles to create the snack food’s first online video community. Vitrue was able to rapidly deploy a fully-functional video community that maps directly to Pringles brand identity. The “Jingles for Pringles” campaign successfully kicked-off this week and can be found at www.jinglesforpringles.com.

Vitrue Powers VH1's talentload.tv
February 01, 2007

First Campaign Generates More than One Million Page Views and Nearly 400 Original Love Songs for VH1’s “Your Music, Your Lyrics” Songwriting Contest

Atlanta (February 1, 2007)

Vitrue, Inc., pioneer of the world’s first user-created advertising platform, today announced a partnership with VH1 to create branded, user-generated content sites for the VH1 television network. The first site, talentload.tv, is empowering viewers to create, produce and upload their own music videos using Vitrue’s easy-to-use platform and tools—and allowing VH1 to strengthen its promotional relationship with partner Warner Brothers.

OLX Partners with Vitrue
January 22, 2007

Vitrue’s User-Created Advertising Platform Enables OLX Community to Post and Search Video Classified Ads Globally

Atlanta (January 22, 2007)

Vitrue, Inc., pioneer of the world’s first user-created advertising platform, today announced that it has been selected by OLX, the leading international classified site, to power user-generated video classifieds on OLX.com. OLX will be the first classified site on the Web to offer its global community the ability to easily create and publish user-created video classified ads.

Vitrue Joins Planet Smoothie and SoBe
January 16, 2007

Vitrue Joins Planet Smoothie and SoBe to Promote Cross Country Healthy, Green Tour

Atlanta (January 16, 2007)

Planet Smoothie is now accepting online auditions to become the “Cup Man,” the long-standing icon from Planet Smoothie, one of the country’s most sought after smoothie concepts. Consumers will be thrilled to discover they can submit an audition video now through February 21 at www.planetsmoothie.com in hopes of taking a front seat in an eco-friendly vehicle for a cross country healthy, green adventure this Spring. While Cup Man may not travel faster than a speeding bullet, he will do more than simply attend the cross country voyage – along the way he will highlight activities that are ‘Good for You and Good for the Planet.’ Enthusiasts need only demonstrate why they believe they can take the role of Cup Man and Cup Man’s alter ego, who will write a Blog chronicling his cross country adventure, titled The Daily Planet.

Vitrue Announces Appointment of CTO
January 08, 2007

Former Chief Architect of Earthlink to Enhance and Expand User-Generated Content Infrastructure; Vitrue to Bolster Platform to Meet Increasing Demand for User-Created Advertising and Branded Online Communities

Atlanta (January 8, 2007)

Vitrue, Inc., pioneer of the world’s first user-created advertising platform, today announced that Robert Sanders has joined the company as chief technology officer (CTO). With an impressive track record of building scalable Internet-based platforms used by millions of subscribers, Sanders will be responsible for building out Vitrue’s platform to scale and meet the unprecedented demand for organizations looking to strategically launch user-created advertising campaigns and branded online video communities.

Vitrue Further Extends Leadership Team
January 04, 2007

Media and Marketing Executives to Help Expand User-Created Advertising Pioneer

Atlanta (January 4, 2007)

Vitrue, Inc., pioneer of the world's first user-created advertising platform, today announced the appointment of Gloria Griessman as vice president of market development and Kelly Hollis as vice president of content and distribution. In their new roles, both executives will help expand Vitrue’s relationships with prospects and existing clients and their target audiences.

"Kmart Harnesses Power of Influential Bloggers"
AdWeek - December 18, 2008