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2008 Press Releases

Press Coverage
 
ForRent.com Dominates Social Media in the Multi-Housing Industry
November 19, 2008
Leading Internet Listing Service is responsible for 66 percent of apartment industry's social share of voice according to Vitrue, Inc.

Norfolk, Va. (November 19, 2008)

No other Internet listing service in the multi-housing industry has engaged its audience through social media quite like ForRent.com http://www.forrent.com/?cmp=OTC-PR . According to Vitrue, Inc., a social media marketing company, ForRent.com is dominating the multi-housing sector's social share of voice. As a product of For Rent Media Solutions™, a division of Dominion Enterprises, ForRent.com, utilizes tools such as Twitter, MySpace®, Facebook and YouTube™, to achieve this accomplishment.

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Vitrue, Inc. Introduces the Vitrue Social Media Index
October 21, 2008
An easy-to-use tool for marketers to measure online conversations

New York, (October 22, 2008)

Vitrue® today announced the launch of The Vitrue Social Media Index™, a free tool provided to measure a brand's social activities. Based on patent-pending technology, scores are comprised of various online conversations ranging from text-dense micro-blogs to multi-dimensional video sites. The tool is available at http://vitrue.com/smi/.

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Vitrue Powers Social Media Solution for Tour of Missouri International Cycling Race
September 04, 2008
"Fanzone" social media program taps into cycling enthusiasts and highlights what Missouri has to offer tourists

Atlanta (September 4, 2008)
Vitrue, social media marketing company, created another dimension for fans to support the Tour of Missouri. The online destination called "Fanzone" builds excitement for the tour and will help the state drive tourism. Fanzone resides at http://www.tourofmissourifanzone.com.

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Vitrue Develops Social Media Program For Ben & Jerry’s That Gives Consumers The Power To Share Their Message Of Peace
August 01, 2008
Marketing program to launch Ben & Jerry’s “Imagine Whirled Peace” ice cream flavor engages consumers with social media and asks them to "Imagine Whirled Peace"

Atlanta (August 4, 2008)
Vitrue, social media technology provider to Fortune 500 brands, helped Ben & Jerry’s successfully enter the social media space with two engaging and interactive marketing campaigns: “Imagine Whirled Peace” http://www.benjerry.com/imagine and "30th Birthday Video ConeTest" http://www.benjerry.com/birthdaycontest . Both campaigns will continue through this fall.

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Nationwide Video Contest Gets People and Their Furniture Talking
July 23, 2008
Nationwide Video Contest Gets People and Their Furniture Talking

Norfolk, VA (OPENPRESS)(July 23, 2008)
ForRent.com®, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, today announced the grand prize winner and the top 10 finalists of its “If Only Your Apartment Furniture Could Talk” video contest. The winning videos on WinApartmentFuriture.com were selected from more than 50 submissions created by ForRent.com enthusiasts from around the country. Each responded to the challenge to create a short video creatively telling ForRent.com, through the eyes and voice of their apartment furniture, why they should win $10,000.

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VITRUE ACQUIRES UGENMEDIA IN PARTNERSHIP CREATING END-TO-END EXPERTISE FOR GLOBAL BRANDS ENGAGING IN SOCIAL MEDIA
June 25, 2008
Acquisition Positions Vitrue as Leading Social Media Marketing Company Serving Blue Chip Brands and Agencies including Pepsi, 1-800-Flowers, TBS and Grey Advertising

Atlanta (June 25, 2008)
Vitrue, Inc., known for helping America’s most trusted brands harness the power of social media, has acquired New York-based social media marketer UGENmedia. The partnership enhances Vitrue’s capabilities to offer turnkey social media solutions and provides the combined company a strategic New York presence. Built for brands, Vitrue provides industry leading expertise to Fortune 1000 brands, agencies and publishers to engage consumers in social media promotional programs, branded communities and distributed applications, creating powerful two-way dialogues.

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Vitrue Named Winner of TAMY Award by the Technology Association of Georgia
June 20, 2008
Vitrue Wins Consumer Marketing Award for Leveraging Social Media with Chick-fil-A

Atlanta (June 20, 2008)
Vitrue, Inc., the company known for safely delivering the power of social media to America’s most trusted brands, has been recognized as winner of the 2008 TAMY Award for customer marketing for its innovative work with Chick-fil-A by the Technology Association of Georgia (TAG).

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Greased Lightning® Partners with Vitrue to Tap into Social Media
June 11, 2008
Vitrue Delivers Viral Video Promotion: Greased Lightning's "We Sponsor Everything"

Atlanta (June 11, 2008)
Greased Lightning, the multipurpose cleaner and degreaser that cleans when other's can't, has joined forces with Vitrue, the leader in branded social media communities and promotions, to launch the WeSponsorAnything.com video contest.

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ForRent.com® Partners with Vitrue to Leverage Social Media
May 07, 2008
Vitrue Delivers Viral Video Promotion: ForRent.com’s “If Only Your Apartment Furniture Could Talk” Video Contest

Atlanta (June 11, 2008)
ForRent.com, a leader in multi-family housing solutions for apartment seekers, is launching its first user-generated video contest with Vitrue, the leader in branded social media communities and promotions. The promotion, which is housed on http://www.WinApartmentFurniture.com, asks consumers to tell their story through the eyes of their furniture of why they deserve a $10,000 furniture makeover. Consumers can submit their videos between May 1 and June 15.

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Vitrue Named a Finalist for Red Herring 100 Award
April 28, 2008

Atlanta (April 28, 2008)
The company known for safely delivering the power of social media to America’s most trusted brands, Vitrue, Inc., has been recognized for its innovative and entrepreneurial achievements by Red Herring as a finalist in the Red Herring 100 Awards.

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Vitrue Selects Jim Anderson to Lead Engineering and Product Development
January 09, 2008
New Senior Vice President Brings Significant Technology and Internet-Application Experience to Video-Centric Social Media Leader

Atlanta (January 9, 2008)
Vitrue, Inc., the video-centric social media company known for connecting brands with engaged audiences, today announced that Jim Anderson has joined the company as its new senior vice president for engineering and product development. Anderson has spent the last decade leading development teams to collaborate with sales and marketing to deliver successful, high-volume consumer- Internet applications.

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Chick-fil-A Embraces Social Media Through Online Video Contest
January 02, 2008
Vitrue's "Review and Approve" Technology Provides Key Capabilities for Chick-fil-A to Safely Engage with Loyal Customers, Promote Popular Brand Recognition

Atlanta (January 2, 2008)
Vitrue, Inc., the video-centric social media company known for connecting brands with engaged audiences, today announced that Chick-fil-A® has chosen it to power the restaurant chain’s biggest foray into social media to date. As the chain celebrates its 40th anniversary, Chick-fil-A and Vitrue have launched the “Biggest Chick-fil-A® Fan” video contest and social media Web site at www.chick-fil-a.com/biggestfan.

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"Dunkin' Donuts Goes Twitter"
MediaPost - November 3, 2008



"Tina Fey Leads In Unusual Poll" (video) - (print)
Atlanta Business Chronicle - November 2, 2008



"New tool tracks brands on social network sites"
Atlanta Business Chronicle - October 31, 2008



Forbes.com: "Tina Fey For President!"
Forbes.com - October 16, 2008


"Ben & Jerry's Imagine Peace Online"
Fast Company - August 5, 2008



"Social Media For Restaurants: Video Communities"
Running Restaurants - February 6, 2008



"Vitrue Selected to TechJournal South's Tech 50"
TechJournal South - June 6, 2007



"Online Ad Creation Blooming, Agencies Catch On"
Atlanta Business Chronicle - May 11, 2007



"Digital Dealmakers: Reggie Bradford"
TVWeek.com - March 5, 2007



"Is User-Generated Advertising Safe?"
ClickZ News - November 9, 2006



"Sites Let Political Junkies Post Video"
USA Today - October 19, 2006



"Social Networking Validated"
Atlanta Business Chronicle - May 8, 2006