By Mike Stiles
The demand for community managers continues to climb. No surprise. Companies and brands are realizing it’s not only a big job that can’t be relegated to being “part” of someone else’s duties, it’s a critical job. A specialized job.
So you might be thinking here’s a career path you’d be perfect for! Maybe, maybe not. Whether you’re considering becoming a community manager, or you’re a community manager who’s started asking, “What am I even doing here?”
Here are some warning signs that you may just not be community manager material:
- -You don’t really like the brand you’re representing.
- -You don’t use it, and frankly, you don’t know why anyone else would use it.
- -You feel like what your brand offers isn’t that important and doesn’t really matter.
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High Maintenance = NOT good Community Manager
-You want to be noticed, praised and thanked all the time.
- -You hate herding cats. People who don’t do or say what you want them to or think they should really gets under your skin.
- -You hate making conversation. If you had to go up to a crowd at a party and get some small-talk going, you’d freeze and stare at the floor.
- -You hate babysitting. You feel like everyone online is an adult, so you shouldn’t have to read everything they write to make sure it’s okay.
- -Jimmy Carter you’re not. If you see two people flaming each other online, not only do you have no real desire to stop it, it amuses you and provides a nice little break to your otherwise mundane day.
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-To be honest, you think anyone who would “Like” a company, much less write about it, is weird.
- -If anyone takes a shot at you, your immediate reaction is “Oh no you didn’t,” and you snap back at them twice as hard.
- -You’ll put in your 8 hours a day, but that’s it. Anything anybody posts at night or on the weekends can wait ‘til later.
- -You genuinely don’t care what anyone else has to say. You’re only interested in the genius material you want to write.
- -You absolutely mastered corporate marketing-speak in college. You can sound like a Powerpoint presentation with the best of them, and have no interest in sounding human.
- -You are terrified of superiors, and the last thing you would ever do is tell them the truth about what you’re hearing from the company’s Fans.
- -You have about 2 original ideas per year.
- -You get defensive if you post something your company doesn’t like or approve of. That’s what they get for giving you so much responsibility, right?
- -You have no idea what’s going on in other departments or with the company as a whole. And you don’t really want to know.
- -“They want me to pull together metrics and do a report on how our community is trending? Yeah, right.”
- -I’m not exactly the goodest writur.




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