How to Know You’re NOT Community Manager Material

By Mike Stiles

How to Know You’re NOT Community Manager MaterialThe demand for community managers continues to climb.  No surprise.  Companies and brands are realizing it’s not only a big job that can’t be relegated to being “part” of someone else’s duties, it’s a critical job.  A specialized job.

So you might be thinking here’s a career path you’d be perfect for!  Maybe, maybe not.  Whether you’re considering becoming a community manager, or you’re a community manager who’s started asking, “What am I even doing here?”

Here are some warning signs that you may just not be community manager material:

  • -You don’t really like the brand you’re representing.
  • -You don’t use it, and frankly, you don’t know why anyone else would use it.
  • -You feel like what your brand offers isn’t that important and doesn’t really matter.
  • How to Know You’re NOT Community Manager Material

    High Maintenance = NOT good Community Manager

    -You want to be noticed, praised and thanked all the time.

  • -You hate herding cats.  People who don’t do or say what you want them to or think they should really gets under your skin.
  • -You hate making conversation.  If you had to go up to a crowd at a party and get some small-talk going, you’d freeze and stare at the floor.
  • -You hate babysitting.  You feel like everyone online is an adult, so you shouldn’t have to read everything they write to make sure it’s okay.
  • -Jimmy Carter you’re not.  If you see two people flaming each other online, not only do you have no real desire to stop it, it amuses you and provides a nice little break to your otherwise mundane day.
  • How to Know You’re NOT Community Manager Material

    The Community Manager Prototype?

    -To be honest, you think anyone who would “Like” a company, much less write about it, is weird.

  • -If anyone takes a shot at you, your immediate reaction is “Oh no you didn’t,” and you snap back at them twice as hard.
  • -You’ll put in your 8 hours a day, but that’s it.  Anything anybody posts at night or on the weekends can wait ‘til later.
  • -You genuinely don’t care what anyone else has to say.  You’re only interested in the genius material you want to write.
  • -You absolutely mastered corporate marketing-speak in college.  You can sound like a Powerpoint presentation with the best of them, and have no interest in sounding human.
  • -You are terrified of superiors, and the last thing you would ever do is tell them the truth about what you’re hearing from the company’s Fans.
  • -You have about 2 original ideas per year.
  • -You get defensive if you post something your company doesn’t like or approve of.  That’s what they get for giving you so much responsibility, right?
  • -You have no idea what’s going on in other departments or with the company as a whole.  And you don’t really want to know.
  • -“They want me to pull together metrics and do a report on how our community is trending?  Yeah, right.”
  • -I’m not exactly the goodest writur.

 

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