By Nichole Luna
It’s been the year of the Facebook brand page as the massive social network has rolled out a number of new features for Pages including expanded Insights, posting as the brand capabilities and now the option for users to tag brands in photos.
While this new feature was met with excitement, there are four aspects that community managers need to be aware of.
1. No Fan Gating
Users do not have to be fans of the brand page in order to tag them in a photo. So there is no possibility right now of the new feature leading to an increase in new fan acquisition.
2. No Promotions
Just a reminder that Facebook’s terms of service do not allow brands to use native Facebook functionality to run a contest. Don’t use this new feature in any contesting but just encourage organic usage.
3. No Automatic Un-Tagging
Un-tagging photos has to be done by hand and this could possibly add hours to moderation work to curating the page.
4. No Automatic Notifications
Just like uploaded fan photos, Facebook does not notify the page administrator when a user tags a brand in a photo. So page admins will need to keep constant watch in their photos section for any unwanted photos.
As we all know anything can change at any time in the “wild west” of social media. However, being aware of these potential ramifications of the new Facebook photo feature puts community managers in the driver’s seat as we all wait and see how users engage.
What are the other potential side affects of the new Facebook brand page tagging feature that you think brands should be aware of?