Calling all Coldplay fans: The guys will be performing live TONIGHT at 9pm PST at Club Nokia L.A. in Los Angeles. The good news for you is, you don’t have to be there to enjoy it thanks to Clear Channel Radio and iHeartRadio. They’re bringing the concert live to fans all across America by way of Facebook and Livestream. The iHeartRadio-sponsored concert will be streamed live across 240 different Clear Channel-affiliated Facebook Pages. And we know this for a fact because they’re doing it via the Vitrue SRM platform. So whether you’re a Z100 listener in New York or a fan of Charlotte’s New Rock 1065 The End, you can personally experience Chris Martin and crew doing what they do best on Facebook. Pretty nice “cool factor” there, huh?
While we’re on the subject, Clear Channel and iHeartRadio are doing some groundbreaking things by leveraging the latest social technologies to take the radio experience to new, more engaging levels. And consumers are already loving it.
It’s a lot of fun for us working with a perennial brand like Clear Channel, helping them publish and promote across all their Clear Channel Radio social pages and personality pages and providing a consistent brand message at a national, regional and local level—all from one central platform.
Larry Linietsky, senior vice president of Clear Channel Radio, said, “We are expanding our social strategy to maximize engagement with our listeners, and Vitrue’s platform allows us to manage our social venues and engagement in one place – from posts to ticket contests to audience polls and much more. The priority at Clear Channel Radio is to provide our fans with the best possible content and promotions and satisfy their love of music and entertainment through multiple channels.”
So stay tuned: No Doubt (wait, that’s another band) Clear Channel Radio has more exciting and innovative content and ideas for their listeners up their sleeves. Until then, join us tonight on whichever Clear Channel Radio Facebook Page you prefer…240 to choose from…for Coldplay live!