Category Archives: Social By The Numbers
Social by the Numbers: Social Management Growth
We all know the social component of the marketing mix is growing. Actually, “growing” is probably a lame attempt at making the understatement of the year. The dollars are getting spent on social management technology platforms like Vitrue’s, media, staff, …
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Social by the Numbers: Can We Judge Timeline Yet?
I’ve been hearing more and more about how Timeline has changed engagement and “everything.” So, since I have access to lots of data, I decided to take a look and see how much things have really changed in the last …
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Social by the Numbers: What’s Timeline Doing to Me?
There ‘s been plenty of talk in the last few days about the great migration to Facebook Timeline for Brands, with lots of numbers being thrown around in support of a variety of points. From small Pages getting more exposure …
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Social by the Numbers: What Got the SXSW Buzz?
As usual, Vitrue took SXSW by storm, soaking in as many sessions as we could while also feeding people tacos and throwing some of the best parties in town. But despite a nice 179 SXSW-related tweets about Vitrue, there were …
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Social by the Numbers: Brand Adoption of Timeline
A couple weeks ago, Facebook launched Timeline for Brands. Immediately after it launched, I got some help developing a tool to check and see if a Page was using Timeline programmatically. Back then, I checked several hundred large Pages for …
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Social by the Numbers: Posting Peyton Manning
On March 7th, the Indianapolis Colts officially announced that they were releasing Quarterback Peyton Manning rather than pay him a $28 million dollar bonus for the 2012 season. This has left front offices all around the NFL salivating at the …
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Social by the Numbers: Political Science
Although it may seem like the campaign has been going on forever, we actually still have a long way to go. At this point, there’s the presumptive Democratic nominee, Barack Obama, and 4 Republicans still left in the race. Mitt …
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Social by the Numbers: And the Oscar Goes To…
In case you couldn’t tell from the glut of shows today reviewing what people wore as they walked down a red carpet, the 84th Academy Awards were Sunday night. If you’re a loyal reader, you’ll remember that last week I …
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Social by the Numbers: Linsanity Edition
This entry is part of our ‘Social By The Numbers’ series which features weekly content focused on social marketing data analysis, insight and trends that marketers and business intelligence managers can use to better engage with their social communities. Look …
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Social by the Numbers: Deeper into the Super Bowl
This entry is part of our ‘Social By The Numbers’ series which features weekly content focused on social marketing data analysis, insight and trends that marketers and business intelligence managers can use to better engage with their social communities. Look …
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