Category Archives: Community Manager Tips
Moms on Mobile: Are They Way Ahead of You?
NOTE: This blog is moving to a new location. Read “Social Spotlight” at blogs.oracle.com/socialspotlight You may have no idea how much and how fast moms are embracing mobile. Of all the demographics that can be targeted by marketers, moms have …
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Social Targeting: Who Do You Think You’re Talking To?
NOTE: The blog is moving/has moved to a new location. Keep reading at blogs.oracle.com/socialspotlight. Are you the kind of person that tries to sell Clay Aiken CD’s outside Warped Tour concert venues? Then you don’t think a lot about targeting …
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7 Reasons Your Users Abandoned Twitter
It’s not just Twitter. It happens on all kinds of networks, apps, sites and forums. Users sign up, set up a profile, mess around with it for a while, and then vanish. That’s a fair process. We need the freedom …
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Blogwell Chicago: The Live Tweets
Once again, Vitrue packed all its lotions in a quart-sized clear plastic bag and hit the road, this time to socialmedia.org’s Blogwell Chicago. Why? So we can pass along to you how some of the biggest and best brands in …
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Social Behavior Study Can Lead Marketers to Brand Love
As much as I think social marketing is about touchy-feely things like human interaction, emotional connections, intuitiveness, social instinct and x-factors, I realize such things are practically alien hieroglyphics in many brand-marketing offices. There, only one thing is eagerly welcomed …
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Facebook or Twitter?
Should you, as a social marketer, be focused more on Facebook or Twitter? Sorry, trick question. It’s not an either/or proposition. You should be focused on both, of course. For as much as the two social networks are mentioned in …
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How to Get Liked by the Cool Kids
Guess what brands…teenagers not only can’t stand you, they can’t understand why anyone would like you. A Mediapost item caught my eye this week, especially where it relates to brands’ quests to convert the passive “Likes” of fans to more …
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Fly Blind if You Want To. Everybody Else, Use Analytics
So is social analytics just for those “numbers guys”? Social marketers tasked with maximizing their efforts on Facebook, Twitter, YouTube, etc. may not be math savants straight out of “Good Will Hunting,” but they need and can use this data …
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50 Ways to Lose Your Liker
Okay well, only 11 ways. But hopefully these examples of things that not only fail to turn your brand’s fans from like to love, but cause them to cool on you altogether, can serve as nice little spot checks to …
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Despite Social Analytics, Brands Doing it Their Way…and Losing
Are you paying attention to what your social analytics is telling you? Most of us are at least half smart. If we wanted to go snorkeling, we wouldn’t head for the desert. If we wanted pizza, we wouldn’t look for …
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