The Vitrue Blog

This Media Post article (Online Buzz About Motrin Ad Already On the Wane ) highlights our ability to follow trends in social media with the Vitrue SMI. Karlene Lukovitz spoke with our CEO, Reggie Bradford, about the Motrin story earlier today.

"That fact that people care enough to tweet or blog about Motrin indicates that there's passion about the brand. Motrin should now be able to take the feedback, continue the conversation, and harness that passion for the positive," said Reggie Bradford.

Looking at Vitrue SMI data for the past week, you can see the Motrin bump:

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Thoughts? Opinions? Share them by sounding off in our comments and start a conversation.

If you haven't seen the article on Forbes.com featuring the Vitrue SMI, check it out.

Yesterday we spoke with Elizabeth Woyke who afterwards crafted the article "Tina Fey For President!" (Blogs and social-networking sites have spoken: Tina Fey should run for president.) on Forbes.com. The articles is great and shows a unique use of the Vitrue SMI. Elizabeth talks about the rise of the political brands in social media over the past 2 months. Here's a chart that shows more details:

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As the article points out, the Vitrue SMI is an easy way to measure your brand name's social presence; Burger King (84.9), Taco Bell (46.4), Starbucks (281), Apple's iPhone (1,330), Q-tips (1.52), Coke (230), and Pepsi (164). In addition to your overall index score, you should also understand what mediums are affecting it. Take a look at this report comparing Obama and Coke. Looking at the pie charts you will see that 85.8% of Obama's score comes from Micro-Blogs where Coke is more evenly distributed across Micro-Blogs (26.25%), Video Sharing (22.5%) and Social Networks (47.39%).

Do you know your Vitrue SMI? Give it a try now:

Share your score in a comment. Need help improving your scores? Just ask our social media experts.

BizReport's Kristen Knight dives into targeting via social media with our CEO Reggie Bradford. Excerpt below, or click through to the BizReport site for the complete read.

According to Reggie Bradford, CEO of Vitrue, a social media company, there are some proven methods to attracting the right target base through social media. First, social sites need to be monitored. According to Reggie, affluent consumers what to trust a website. Whether that is an ecommerce hub or a social message board, monitoring the site is a good way to show these consumers that you care. Second, marketers should offer video and finally be as authentic as possible on the social platform.

 

Check out Allen Maurer's piece about Vitrue and Reggie at TechJournal South.

Reggie Bradford, CEO of Vitrue, which helps companies create video-centric social networks around brands, says that working with startups from WebMD to N2 Broadband and Vitrue, he’s learned that perseverance and timing are key virtues.