The Vitrue Blog

Another great article by our CEO Reggie Bradford on Adotas. Reggie dives into 3 excellent tips to help ensure brands safely harness the power of UGC. Excerpt below or click through to the Adotas site  for the full article.

News flash: the much-hyped Web 2.0 is here. When it arrived may still be up for debate but for the savvy company and interactive marketer, the discussion that's really worth having is what to do with it now that it's here. How can companies effectively engage their consumers on a playing field they no longer control, yet maintain the integrity of their brand? Having consumers at the center of the digital universe requires a huge shift in the way marketing is done and, so far, there are far more questions than answers.

Today, we know our customers are no longer happy simply being spoken to - they want to have a voice. If denied, they'll easily find a brand, service or product that is more than happy to engage them in dialogue.