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Social by the Numbers: 2011 Analytics Roundup

By Fred - January 3, 2012
Social by the Numbers: 2011 Analytics Roundup

(Photo: PredictiveAnalytics.org)

This entry is part of our ‘Social By The Numbers’ series which features weekly content focused on social marketing data analysis, insight and trends that marketers and business intelligence managers can use to better engage with their social communities. Look for a new post from Fred Stuk and the Vitrue Business Intelligence team every Tuesday at 10am EST.

When I first started doing “Social by the Numbers” several months ago, I set out to put some hard, fast statistics behind the more creative, subjective aspects of social media marketing.  Hunches always feel better when there are a few supportive numbers behind them. READ MORE

Posted in Analytics, Blog, Facebook, Social By The Numbers | Comments Off

2011: The Year in Vitrue

By Mike Stiles - December 27, 2011

2011 has truly been an amazing year, all made possible by the talented team at Vitrue and the world-class brands and social marketers we work with every day.  So we wanted to take a quick minute to look back on what was a very rewarding 2011 and thank everyone involved for making it all possible.

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Posted in Blog, Facebook, Games, Google Plus, Marketing Tools, Twitter | Comments Off

Social by the Numbers: A Toast to the Holidays

By Fred - December 27, 2011

Social by the Numbers: A Toast to the HolidaysThis entry is part of our ‘Social By The Numbers’ series which features weekly content focused on social marketing data analysis, insight and trends that marketers and business intelligence managers can use to better engage with their social communities. Look for a new post from Fred Stuk and the Vitrue Business Intelligence team every Tuesday at 10am EST.

There’s no doubt we’re all busy here at the holidays. And since we are currently in that netherworld between Christmas and New Year’s, I’ll keep this week’s Social by the Numbers short and sweet. As I was looking around my Facebook numbers, out of pure coincidence and totally unrelated to my holiday frame of mind, I started looking at the brand Pages of spirits companies. READ MORE

Posted in Analytics, Blog, Facebook, Social By The Numbers | Comments Off

Facebook News Feed Sponsored Stories: the Promised Land for Brands?

By Mike Stiles - December 21, 2011
http://techcrunch.com/2011/12/20/social-good-startup/

There an Ad Storm Coming?

Brands will be able to get their paid Sponsored Stories content into Facebook users’ News Feeds starting in early 2012.

Sponsored Stories has migrated from small ads in the right-hand column, up to the Ticker, and now to where the reds are their deepest on heat maps showing where users’ eyeballs fall first and longest.  Because of that, the News Feed is where social marketers have always wanted to be.  But the only way to get there was through phenomenal content and a killer EdgeRank.  Content only got more competitive, and EdgeRank went through its own changes, leaving many brands scratching their heads.  But now…users’ News Feeds have become paid territory. READ MORE

Posted in Blog, Branded Content, Facebook, Industry News | Comments Off

Google+ Updates: Get Used to Them

By Mike Stiles - December 20, 2011

Google+ Updates: Get Used to ThemHere come the Google+ updates!  You didn’t think Google+ was going to stop with what we saw at launch did you?  Social platforms are like children.  They arrive and that’s a big deal, but most of the fun is in watching them grow, get bigger, decide what they want to be, etc.  And just as Facebook and Twitter will never be “finished,” as famous for breaking stuff so it can be remade as making stuff in the first place, Google+ will no doubt conform to that same development path. READ MORE

Posted in Analytics, Blog, Google Plus, Industry News, Marketing Tools | Comments Off

Social by the Numbers: Social Media Audience Reach

By Mike Stiles - December 20, 2011

This entry is part of our ‘Social By The Numbers’ series which features weekly content focused on social marketing data analysis, insight and trends that marketers and business intelligence managers can use to better engage with their social communities. Look for a new post from Fred Stuk and the Vitrue Business Intelligence team every Tuesday at 10am EST.

Earlier this week, a co-worker shared a tweet with me that read:

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Posted in Analytics, Blog, Facebook, Facebook Best Practices from Vitrue, Social By The Numbers | Comments Off

Social Media Marketing | Defining “Relationship”

By Mike Stiles - December 15, 2011

So you want to build relationships with your customers, huh?  Our social media marketing Svengali, Steve Barnes, found and posted a clip from “Seinfeld,” an episode shot way back in 1991.  In it, Jerry’s talks about how people will call others, hoping to get the answering machine so they won’t actually have to talk to that person.  However, everyone wants to come home to see that they have messages.

In what could be a complete present-day explanation for Facebook’s success, Seinfeld states, “It is very important for human beings to feel they’re popular and well-liked amongst a large group of people that we don’t care for.”

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Posted in Blog, Facebook, Social Media Marketing | Comments Off

Can Your Brand Handle a Revolution in 2012?

By Mike Stiles - December 13, 2011
Can Your Brand Handle a Revolution in 2012?

(Photo: bagnewsnotes.com)

If your brand faced a revolution in 2012, how do you instinctively react to that thought?  Does it make your muscles tense up, put you into defensive mode, and get your PR spin engines running?

Or, does the prospect of your brand undergoing a revolution and experiencing fundamental change that will carry it well into the future excite you and fire up your imagination?

Sadly, it probably puts most brands on defense.  Our companies seem to be built on the foundation of staving off challenges and change, while the truth of our modern, technology-centered world is that challenge and change is the very key to survival. READ MORE

Posted in Blog, Facebook, Twitter | Comments Off

Social by the Numbers: Virality, What Is It?

By Fred - December 12, 2011

This entry is part of our ‘Social By The Numbers’ series which features weekly content focused on social marketing data analysis, insight and trends that marketers and business intelligence managers can use to better engage with their social communities. Look for a new post from Fred Stuk and the Vitrue Business Intelligence team every Tuesday at 10am EST.

Social by the Numbers: Virality, What Is It?

(Photo: SocialTimes.com)

There’s plenty of talk, and plenty written in social marketing about “virality.” It’s the golden fleece, the Ark of the Covenant, the mysterious, ultimate prize. What makes something go viral? And can some social media “expert” walk into your brand’s lobby and promise you a viral video? Everyone has their own definition of what viral is and how you measure it. Today I’ll consider some of those definitions and see if virality can be explained by the numbers I see on Facebook. READ MORE

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Twitter’s Very Own Version of F8 | New Twitter Is Here

By Mike Stiles - December 9, 2011

Twitter’s Very Own Version of F8 | New Twitter Is HereThe recent changes to Twitter are so significant, it could easily be compared to Facebook’s major F8 rollout earlier in the year.  And come to think of it, that’s not the only comparison one could start making about Twitter and Facebook. The new Twitter rolled out today for most users.

Back in the day (you know, two days ago), Twitter and Facebook served two fundamentally different functions for brands.  In fact, Vitrue and other thought leaders had always encouraged marketers to understand the differences between the two, and to craft content and strategies separate and unique to both.  Twitter was an info stream for pushing content, your newswire as it were.  It was also effective for customer service.  Meanwhile, Facebook was a destination unto itself, where longer conversations and interactions were held, media was served up, and deeper relationships were built. READ MORE

Posted in Blog, Industry News, Marketing Tools, Social Media Marketing, Twitter | Comments Off