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Facebook Open Graph Can Show Fans Using Your Brand

By Mike Stiles - January 19, 2012

Facebook Open Graph Can Show Fans Using Your BrandFacebook this week announced expanded capabilities to their Open Graph that will let you as brand marketers showcase your fans’ use of your product in an automatic, very public way.

Facebook saw the “Like” button as a deliberate thing.  A user had to enjoy the content so much they were willing to make the effort to click the button.  Plus, since clicking a “Like” practically represents a personal endorsement, people were thinking twice to make absolutely sure they wanted to follow through with the click. READ MORE

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SOPA and PIPA: Where’d Everybody Go?

By Mike Stiles - January 18, 2012

Wikipedia is among hundreds of sites that are dark today in protest of SOPA, the Stop Online Piracy Act.  Other sites where you may find an anti-SOPA message and/or no access to the usual services include Mozilla, Reddit, WordPress, and Boing Boing.

SOPA and PIPA: Where’d Everybody Go?

(Photo: DigitalTrends.com)

What in the world could motivate major online entities like that to completely fold up shop?  To hear Wikipedia’s co-founder Jimmy Wales tell it, nothing short of a threat to their very existence.  He says it makes “something like Wikipedia essentially impossible if the provider has to police everything everyone is doing on the site.” READ MORE

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Social by the Numbers: Your Social Media Post Ready for the Weekend?

By Fred - January 13, 2012
Social By The Numbers: Are You Ready for the weekend? Social Media Posting Strategy

It's All About The Weekend

This entry is part of our ‘Social By The Numbers’ series which features weekly content focused on social marketing data analysis, insight and trends that marketers and business intelligence managers can use to better engage with their social communities. Look for a new post from Fred Stuk and the Vitrue Business Intelligence team every Tuesday at 10am EST.

Now that 2011 is over and behind us, that throws number freaks like me into a frenzy, because we can finally look at full calendar year performance figures for…well for whatever we want to. READ MORE

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INSTANT SOCIAL MARKETING EXPERTISE

By Mike Stiles - January 12, 2012

Instant Social Marketing ExpertiseIs it possible to achieve instant social marketing expertise?  Remember that old notion you had as a kid that if you just put that book you were supposed to read under your pillow at night, you could absorb everything in it while you slept?

Well, we don’t know about knowledge-absorption through feather or foam stuffing, but if there’s one thing we’ve learned in our time providing social marketers the premiere social relationship management platform in the industry, it’s what constitutes “the basics.”  Whether you’re just entering the social marketing space, taking that first job as a community manager, or are a small/mid-size business taking your initial steps into social network marketing, there are little gems of advice that could be considered essential for a fast start. READ MORE

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What Will Social Marketing Look Like In 2012?

By Reggie Bradford - January 11, 2012

The seismic, fundamental shifts that happened in marketing in 2011 will no doubt continue into 2012.  I’ve had a real front row seat to these changes, as Vitrue provides the publishing, moderation and analytics platform brands use to execute their social network marketing.

Heading into 2011, we knew it was going to be a year of expansion for our company.  The dramatic shift of resources from traditional to digital marketing, specifically social, let us know the space was accelerating.  So we knew we’d be raising capital, opening offices, getting into Europe, ramping up our mobile efforts and embracing branded gaming with an acquisition.  We also saw the number of competitors even out as brands committed to the technology platforms they would partner with to grow their social efforts. READ MORE

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Social by The Numbers: Mobile Likes

By Fred - January 10, 2012

This entry is part of our ‘Social By The Numbers’ series which features weekly content focused on social marketing data analysis, insight and trends that marketers and business intelligence managers can use to better engage with their social communities. Look for a new post from Fred Stuk and the Vitrue Business Intelligence team every Tuesday at 10am EST.

Social by The Numbers: Mobile LikesOur industry seems to be congealing (always wanted to use that word in a blog) around the idea that mobile is going to be a very dominant part of our digital future.  Smartphone proliferation is only going up, Kindle Fires sold like wildfire over the holidays, mobile providers are squarely focused on providing data at as many “GB’s” as they can squeeze out…so everything is clearly moving in that direction.  In the future, the Internet is not something we have to go to, it will be attached to us.

But how far away are we from that future?  I thought it might be worth taking a look to see just how fast users are adopting mobile, specifically when it comes to social and using mobile devices to “Like” Facebook Pages.  I was interested to know if someone is as likely to Like a Page while out and about as they are at their home base.  Is there that big enough sense of urgency to Like a Page that it can’t wait? READ MORE

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6 Must-Have Funny Social Media Gifts To Share with your Fans

By Mike Stiles - January 9, 2012

This entry is part of the Vitrue Community Manager Master Class, featuring new content focused on marketers and community managers every Monday at 11 am e.s.t.. This free content can be found on our blog, Facebook wall and Twitter (#CMMC) stream.

6 Must-Have Funny Social Media Gifts To Share with your Fans

The Social Media Shower Curtain

In the ongoing quest for what types of posts are most effective for community managers to use when attempting to engage fans, thoughts tend to naturally lean toward the serious.  CM’s start feeling like if a post doesn’t have the capacity to enlighten the unenlightened and change the world forever, it’s not a worthwhile post.  But in every analysis we’ve run, we keep seeing that some of the most engaging, most shared, most commented-on content was little more than pure entertainment or fun departures from the usual. READ MORE

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How to use Social Media to Get Hired ASAP in 2012

By Mike Stiles - January 6, 2012

How to use Social Media to Get Hired ASAP in 2012Want to get hired in 2012?  If you’re the real deal, it shouldn’t be incredibly hard.  Maybe more time-consuming than you probably want…but not hard.  By “real deal,” I mean you have skills that are in demand and can show you’ve used those skills successfully, either in a previous job or in some demonstrable project. READ MORE

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Altimeter Group Report Checks how Vitrue Measures Up

By Mike Stiles - January 5, 2012

At Vitrue, we make it a habit to gauge our effectiveness by the feedback and direction we get from clients.  If they’re happy, we’re happy.  If they need something, we want to develop a product that satisfies that need.  But while that’s where we get our satisfaction, it’s always nice to be objectively assessed, and subsequently praised, by independent sources.

The Altimeter Group has just put out a report authored by Jeremiah Owyang entitled “A Strategy for Managing Social Media Proliferation.”  The report seeks to review of the social media management software space, its competitive set, and how it fits into the challenges brands are facing in managing and integrating their social media channels.

A Strategy for Managing Social Media Proliferation
View more documents from Jeremiah Owyang


And, it turns out, there are a lot of channels to deal with.  Consider these numbers from the report: on average, a company is managing 39.2 Twitter accounts, 31.9 blogs, 29.9 Facebook Pages, and 28.8 LinkedIn accounts.  Add to that the number of forums, message boards, communities, YouTube channels, Foursquare, Flickr and Gowalla accounts, and the average company is dealing with 178 social media accounts.  Wow. READ MORE

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Beyond Fan Count: Brands Find Quality Relationships

By Mike Stiles - January 4, 2012

What’s more important, fan count or fan quality?

Beyond Fan Count: Brands Find Quality Relationships

Your audience? (Photo: condocommunicator.com)

Imagine you’re a singer giving a free concert in an outdoor amphitheater.  It’s show time, and the place is packed.  You peek out from backstage, absolutely thrilled that every seat is filled.  It’s hard to believe all those people love you so much and think you’re that talented.  You take the stage and begin the show.  Throughout the entire performance, 70% of the crowd is asleep or looking at their smartphones.  Now how do you feel? READ MORE

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