The Vitrue Blog

"Have you ever wanted to make a promotional video or Television Commercial? Do you get tired of seeing the same old commercials over and over? Could you do a better job selling that story?"

This is what Meijer, a Midwest retail supercenter, is asking its consumers to do - create consumer generated ads. Engaging your consumers and letting them guide the messaging of your advertising campaign is a great way to gauge what they believe as the equity of the brand. Consumer generated media is very powerful and if executed correctly, can be very successful. Ensuring safety throughout the promotion is a key factor. Meijer just launched its promotion, so I am going to keep an eye on what their consumers come up with.

Pringles recently ran a contest that was asking its consumers to create "Jingle for Pringles." The Pringles team was curious to see what its consumers thought of the brand and how they would communicate that through a song. As it turned out, the messaging that was being represented in the videos were right in line with Pringles' brand equity.