The Vitrue Blog

Join Vitrue in our ongoing discussion about social media marketing, and how Vitrue makes advertising social.


Jun 02
2008

How to target the affluent through social media

Posted by Gretchen Miller in UserGenerated Media, Interviews
BizReport's Kristen Knight dives into targeting via social media with our CEO Reggie Bradford. Excerpt below, or click through to the BizReport site for the complete read.
According to Reggie Bradford, CEO of Vitrue, a social media company, there are some proven methods to attracting the right target base through social media. First, social sites need to be monitored. According to Reggie, affluent consumers what to trust a website. Whether that is an ecommerce hub or a social message board, monitoring the site is a good way to show these consumers that you care. Second, marketers should offer video and finally be as authentic as possible on the social platform.

 



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