The Vitrue Blog

The office is filled with energy and excitement this week with the news of the acquisition. Just in case you haven't heard, we acquired UGENmedia. This acquisition is significant and positions us as the leading social media marketing company for blue chip brands. The official press release as well as UGENmedia's web site has the basic details. As a product director at Vitrue, I'd like to dive into one specific area of our new combined strengths.

Right off the bat, our product strategies overlap significantly, as if we were working from the same product requirements. But the best part is HOW we built success over the past years. Vitrue has invested heavily in building a social media platform with a highly customizable HTML/CSS presentation layer. UGENmedia focused on user experience, style and polish, via a significant investment in Flex/Flash technologies. Both presentation options have their pros and cons, and now we can offer the best option or combination to meet our clients needs.

Vitrue's robust platform has a proven track record of delivering brands the tools and technologies they need to safely manage their social media strategy. UGENmedia's rich application interfaces will make it even better. Vitrue will also begin to offer applications that are integrated within the social networks, taking our current viral distribution to a whole new level.

As a product guy, I look at features, and technologies as a color palette to create solutions from. This week our palette just exploded, the ideas are endless and as you can probably tell, we are thrilled!

In addition to products and technologies, probably the most significant is UGENmedia's team. We're all happy to welcome them to Vitrue.