The Vitrue Blog

At Vitrue we have a long track record of creating successful partnerships with some of the greatest publishers, brand marketers and agencies. How each of these partners taps into social media can differ in approach, needs and expected results. In the latest Adotas article, Reggie Bradford our CEO, discusses how agencies can focus on their core competencies and leverage social media tools for success:

Agencies need tool kits to harness the power of social media. They should concentrate on taking their creative expertise and brand strategy know-how and applying it to the medium, and then focus their efforts on understanding the canvas that social media provides.

Click through to Adotas to read the full article. When you are done, drop us a comment below with your opinion.