The Vitrue Blog

Measuring your brand's conversations across social media has often been a challenge, if not almost impossible. Well, I'm excited to say that's changing! A team of social media experts here at Vitrue have recently developed a new marketing metric to help marketers, and advertisers gain insight into their brand's conversations.

The Vitrue Social Media Index™ report is an easy to understand measurement of your brand's online conversations. Based on our patent-pending service, index scores are comprised of various online conversations from text-dense micro-blogs to multi-dimensional video sites. The Vitrue SMI score provides a snapshot in time to help make sense of the overwhelming amount of measurable data.

Anyone can use the Viture SMI, by going to http://vitrue.com/smi/. Since the index represents a snapshot, marketers will find it valuable to grab a baseline and comeback to check their index over time. Saving that baseline or any index is easy. Simply enter your email address and the Vitrue SMI will send you a unique URL to your historical report. Don't worry, we won't spam you or sell your email address. Although you might get a response from myself or another social media expert asking for feedback.

Ready to explore? Here's some examples to get you started:
Coke vs. Pepsi
CBS vs. NBC
iPod vs. Zune
Of course you can get your own results at http://vitrue.com/smi/

The Vitrue SMI measures data across popular social networks, video sharing sites, micro-blogs, photo sharing sites and the general blogosphere. Vitrue also offers a more in depth social media analysis to their clients and partners and can help create a Social Share of Voice report.

The Social Share of Voice, shows a brand's weight against their competition or other defined terms. Take a look at these two Social Share of Voice reports. The first compares hybrid automotive brands (Hybrid Autos). The second report compares, the lesser green, truck brands (Truck Brands).
(note: hovering over each bar will show the Social Share of Voice, clicking each bar will take you to the repspective Vitrue SMI report. )

Have you tried the Vitrue SMI? Do you have questions or comments? Drop us a note in the form below and let's start the conversation.