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Jun 02
2008
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How to target the affluent through social mediaPosted by Gretchen Miller in UserGenerated Media, Interviews  |
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BizReport's Kristen Knight dives into targeting via social media with our CEO Reggie Bradford. Excerpt below, or click through to the BizReport site for the complete read.
According to Reggie Bradford, CEO of Vitrue, a social media company, there are some proven methods to attracting the right target base through social media. First, social sites need to be monitored. According to Reggie, affluent consumers what to trust a website. Whether that is an ecommerce hub or a social message board, monitoring the site is a good way to show these consumers that you care. Second, marketers should offer video and finally be as authentic as possible on the social platform.
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Rick Sauter
said:
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Gretchen -- Sorry for using this medium, but didn't have your email address. I understand you spoke to Sheila Gerstner recently about including Vitrue at our upcoming Executing Social Media conference at AT&T on Oct. 15-16. I'd LOVE to discuss that possibility at your earliest convenience. Email me or call 315-488-0033. Thanks! |
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