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Aug 05
2008

Case Study: Ben & Jerry's Social Media Program

Posted by Mike Strutton in UserGenerated Media, Online Communities, Internet Advertising, Industry News

Brandweek recently featured Ben & Jerry's social media program (powered by Vitrue) in a case study.  Brandweek found a 42-fold increase in engagement and concluded the program strengthened relationships with loyalists and introduced Ben & Jerry's to younger audiences. Read the full case study at Brandweek.

The Ben& Jerry's program utilizes Vitrue's mosaic application (marketing description here). Personally I think the Mosaic demonstrates a great alternative UGC. The barrier to participate is so much lower than creating a UGC video or even a photo. Check out http://www.benjerry.com/imagine/ and leave your wishes for world peace. Let us know what you think with a comment below. 



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