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Too Many Social Media Marketers Still Believe Size Matters
Guest Blog Today by Steve Olenski.
Steve currently contributes to Forbes, Ad Age, Social Media Today, Marketing Profs, and many more while in search of his next full-time opportunity. We are a fan of his social media marketing content and wanted to give him the spotlight today.
Size matter?
Exhibit A can be found in an article I wrote last year for Marketing Profs titled: “Baby, We Were Born to Market: Springsteen on Social Media Marketing,” in which I used lyrics from Springsteen songs and applied them to social media marketing. READ MORE
Posted in Blog, Facebook, Social Media Marketing, Twitter
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Top 20 Ultimate Blogwell Dallas Crowdsourced Tweets
Blogwell Dallas was a smashing success. Check out some power tweeters below that captured some great social media marketing takeaways. Do a solid for these fine social media citizens by ReTweeting the best one?
#blogwell "If you build it, they will come...does NOT work." Must use active community rewards. @texasinstruments #cmgrchat
— Eric Swayne (@eswayne) January 24, 2012
RT @elysa: The whole generational idea that some people won't use social is mythical. What they just want is a guide. - @bklein34 #blogwell
— Eddy Badrina (@eddybadrina) January 24, 2012
“@agardina: "Globalization does not equal translation" - @txinstruments #Blogwell”
— Jeremy Epstein (@jer979) January 24, 2012
Posted in Blog, Live Events, Social Media Marketing, Twitter
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Vitrue Live Blog – Blogwell Dallas RECAP
The Vitrue Live Blogging road show is rolling again! This time we were at Blogwell Dallas to bring you super useful social marketing resources from some of the the world’s largest, most powerful brands. Below is our recap of the main track. We also invite you to visit the official SocialMedia.org live blog and our Top 20 Ultimate Crowdsourced Tweets.
This LIVE BLOG was captured on 1/24/12 in Dallas Texas at The Old Red Museum. Join us for the next Blogwell Live Blog from San Francisco on 3/27/12. READ MORE
Posted in Blog, Social Media Marketing
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Social by the Numbers: Facebook A NFL Playoff Predictor?
There was absolutely no point in pretending I have anything on my mind other than the NFL playoffs and looming Super Bowl. Like many of you, I’ve watched the games, I’ve talked to (screamed at) friends about who will win and why. But as a social media analyst, and one with access to the wonderful Facebook Graph API, I felt like at the very least I should take a look at the divisional playoff teams and see if there’s any way their Facebook activity could be a predictor of performance on the field, or if winning had a significant effect on the team’s social engagement numbers. READ MORE
Posted in Analytics, Blog, Facebook, Social Media Marketing
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Vitrue Announces Community Manager of the Year Award
Nominate someone for 2012 Vitrue Community Manager of The Year
Since 2010 when Altimeter Group’s Jeremiah Owyang initiated Community Manager Appreciation Day, the 4th Monday of every January has been set aside to praise and recognize the work these gallant professionals do every day to establish and deepen the real relationships brands have with their fans across the various social networks.
Facebook Open Graph Can Show Fans Using Your Brand
Facebook this week announced expanded capabilities to their Open Graph that will let you as brand marketers showcase your fans’ use of your product in an automatic, very public way.
Facebook saw the “Like” button as a deliberate thing. A user had to enjoy the content so much they were willing to make the effort to click the button. Plus, since clicking a “Like” practically represents a personal endorsement, people were thinking twice to make absolutely sure they wanted to follow through with the click. READ MORE
Posted in Blog, Facebook, Social Media Marketing
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SOPA and PIPA: Where’d Everybody Go?
Wikipedia is among hundreds of sites that are dark today in protest of SOPA, the Stop Online Piracy Act. Other sites where you may find an anti-SOPA message and/or no access to the usual services include Mozilla, Reddit, WordPress, and Boing Boing.
(Photo: DigitalTrends.com)
What in the world could motivate major online entities like that to completely fold up shop? To hear Wikipedia’s co-founder Jimmy Wales tell it, nothing short of a threat to their very existence. He says it makes “something like Wikipedia essentially impossible if the provider has to police everything everyone is doing on the site.” READ MORE
Posted in Blog, Facebook, Google Plus, Twitter
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Social by the Numbers: Your Social Media Post Ready for the Weekend?
It's All About The Weekend
This entry is part of our ‘Social By The Numbers’ series which features weekly content focused on social marketing data analysis, insight and trends that marketers and business intelligence managers can use to better engage with their social communities. Look for a new post from Fred Stuk and the Vitrue Business Intelligence team every Tuesday at 10am EST.
Now that 2011 is over and behind us, that throws number freaks like me into a frenzy, because we can finally look at full calendar year performance figures for…well for whatever we want to. READ MORE
Posted in Blog, Facebook, Social By The Numbers, Social Media Marketing, Social Media Measurement
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INSTANT SOCIAL MARKETING EXPERTISE
Is it possible to achieve instant social marketing expertise? Remember that old notion you had as a kid that if you just put that book you were supposed to read under your pillow at night, you could absorb everything in it while you slept?
Well, we don’t know about knowledge-absorption through feather or foam stuffing, but if there’s one thing we’ve learned in our time providing social marketers the premiere social relationship management platform in the industry, it’s what constitutes “the basics.” Whether you’re just entering the social marketing space, taking that first job as a community manager, or are a small/mid-size business taking your initial steps into social network marketing, there are little gems of advice that could be considered essential for a fast start. READ MORE
Posted in Blog, Community Manager Tips, Facebook, Google Plus, Marketing Tools, Social Media Marketing, Twitter
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What Will Social Marketing Look Like In 2012?
The seismic, fundamental shifts that happened in marketing in 2011 will no doubt continue into 2012. I’ve had a real front row seat to these changes, as Vitrue provides the publishing, moderation and analytics platform brands use to execute their social network marketing.
Heading into 2011, we knew it was going to be a year of expansion for our company. The dramatic shift of resources from traditional to digital marketing, specifically social, let us know the space was accelerating. So we knew we’d be raising capital, opening offices, getting into Europe, ramping up our mobile efforts and embracing branded gaming with an acquisition. We also saw the number of competitors even out as brands committed to the technology platforms they would partner with to grow their social efforts. READ MORE
Posted in Blog, Facebook, Google Plus, Holiday, Mobile Deals, Social Media Marketing, Twitter
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