Author Archives: Mike Stiles

POEM: Sheer Marketing Poetry

By Mike Stiles - May 16, 2012

Those of us who have made marketing the focus of our career lives are no strangers to POEM, or Paid/Owned/Earned Media. Back in dinosaur times, these 3 things were tucked safely into their own buckets. Paid was your ad buys, …
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Posted in Analytics, Blog, Facebook, Facebook Best Practices from Vitrue, Social Media Marketing, Social Media Measurement, Vitrue Social Relationship Manager | Tagged 2012, ad buyers, advertising, Altimeter Group, analytics, Avengers, Borrell Associates, brand page, branded, branded content, brands, business, campaigns, content, custom tabs, digital, digital marketing, eMarketer, engagement, Facebook, facebook brands, Facebook Changes, Facebook Marketers Conference, Facebook Pages, Facebook tabs, fMC, google, Google Plus, Jeremiah Owyang, marketing, media buyers, media metrics, Media Partner Program, mobile, mobile marketing, moderation, POEM, Reach Generator, reggie bradford, saas, social, social best practices, social brands, social engagement, social management, social marketing, social marketing companies, social marketing company, social marketing strategy, social media, social media management, social media marketing, social media platform, social media strategy, social moderation, social platform, social publishing, social strategy, social technology, social tools, Sponsored Stories, Twitter, Vitrue, WOM, word of mouth marketing, youtube | Leave a comment

What Makes Social TV So Darn Social?

By Mike Stiles - May 14, 2012

With the rapid rise and adoption of Social TV, you have to wonder if passive entertainment will be a thing of the past in the near future. Television shows, channels and networks are breathing new life into the TV experience …
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Posted in Blog, Social Media Marketing | Tagged 2012, advertising, America's Got Talent, American Idol, analytics, brand page, branded, branded content, brands, Bravo, business, campaigns, content, custom tabs, digital, digital marketing, engagement, Facebook, facebook brands, Facebook Changes, Facebook Pages, Facebook tabs, Family Guy, getglue, Glee, google, Google Plus, interactive, marketing, media metrics, miso, mobile, mobile marketing, moderation, NBA Playoffs, reggie bradford, saas, second screen, Simpsons, social, social best practices, social brands, social engagement, social management, social marketing, social marketing companies, social marketing company, social marketing strategy, social media, social media management, social media marketing, social media platform, social media strategy, social moderation, social platform, social publishing, social strategy, social technology, social tools, social TV, television, The Voice, The Weather Channel, Trendrr, tv, TV networks, Twitter, Vampire Diaries, Vitrue, Watch What Happens Next, WOM, word of mouth marketing, youtube | Leave a comment

A Taste of Digital Summit 2012

By Mike Stiles - May 11, 2012

Digital Summit 2012 was held in Atlanta over the last couple of days. As happens every year, social marketers, brands and vendors heard from a collection of thought leaders in the industry on the latest and greatest developments, social strategies, …
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Posted in Blog, Community Manager Tips, Facebook, Facebook Best Practices from Vitrue, Google Plus, Live Events, Mobile, Social Media Marketing, Twitter | Leave a comment