Author Archives: Mike Stiles
Moms on Mobile: Are They Way Ahead of You?
NOTE: This blog is moving to a new location. Read “Social Spotlight” at blogs.oracle.com/socialspotlight You may have no idea how much and how fast moms are embracing mobile. Of all the demographics that can be targeted by marketers, moms have …
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Social Targeting: Who Do You Think You’re Talking To?
NOTE: The blog is moving/has moved to a new location. Keep reading at blogs.oracle.com/socialspotlight. Are you the kind of person that tries to sell Clay Aiken CD’s outside Warped Tour concert venues? Then you don’t think a lot about targeting …
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Social Content: Creativity + Common Sense
NOTE: The blog is moving to a new address. Please bookmark https://blogs.oracle.com/socialspotlight For many brands, social content seems to be settling in as the proverbial stick in the spokes that’s slowing down overall forward motion in social marketing. Why? Frankly, …
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Facebook Ready to Hand Non-Fans to Brands?
Making friends with your customers? Creating and publishing desirable, relevant content? Building real relationships with people via responsive social customer service? For many brands, all that stuff sounds completely alien. It also sounds like something that requires work and innovation. …
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Are Users Ready to Pay for Twitter to Avoid You?
How close do you think Twitter and Facebook users are to being willing to pay to keep you away from them? Whether it’s social or traditional media, the money has always had to come from users via subscriptions or marketers …
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7 Reasons Your Users Abandoned Twitter
It’s not just Twitter. It happens on all kinds of networks, apps, sites and forums. Users sign up, set up a profile, mess around with it for a while, and then vanish. That’s a fair process. We need the freedom …
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Ready to Start Your Own Facebook?
With so many brands still taking baby steps toward participation on the existing social networks, it’s probably a safe guess not many are contemplating an even bigger move…staring their own social network. Ricki Lake is coming back to television after …
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Social Networks: the Future of Media
When you find the place where the majority of the public goes for information, then you have found the “media.” The future of media is not going to look like it did to your parents or grandparents. For them, the …
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Blogwell Chicago: The Live Tweets
Once again, Vitrue packed all its lotions in a quart-sized clear plastic bag and hit the road, this time to socialmedia.org’s Blogwell Chicago. Why? So we can pass along to you how some of the biggest and best brands in …
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Online Privacy: a Social Marketer’s Enemy?
Are consumers willing to give up their online privacy so you can target more relevant social ads and content to them? Picture yourself sitting at home enjoying “Jeopardy” and a nice chicken potpie when the doorbell rings. It’s the man …
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