Author Archives: Reggie Bradford
Facebook Changes Bring Third-Party Options to the Forefront
Facebook always has, and always will, change, update, innovate, grow, and tweak their social network. Never intended to be a finished product, it’s an ongoing entity that will never rest on its laurels or consider itself “good enough.” Any social …
READ MORE
The Social Bar Has Been Raised: Oracle Buys Vitrue
This morning a press release was issued announcing Oracle’s intention to acquire Vitrue, adding our industry-leading social marketing and engagement platform to the Oracle Cloud. This is exciting news that will provide many benefits for the industry as a whole …
READ MORE
Facebook’s Instagram Acquisition – a Strategic Bullseye
Clearly, the big industry news today is the acquisition of mobile photo-sharing app Instagram by Facebook for $1 billion in cash and stock. $1 billion is a big deal; but is it a total surprise? Well, it is and it …
READ MORE
Facebook Timeline for Brands: Keeping the Eye on the Ball
Now that Facebook has unveiled and rolled out Timeline for Brands, which brings brand Pages more in line with the way user pages emphasize chronological story-telling and Open Graph app integration, it’s time to settle into this new reality and …
READ MORE
What Will Social Marketing Look Like In 2012?
The seismic, fundamental shifts that happened in marketing in 2011 will no doubt continue into 2012. I’ve had a real front row seat to these changes, as Vitrue provides the publishing, moderation and analytics platform brands use to execute their …
READ MORE
Vitrue Adds Industry Veteran to New Role of CRO
One of the most exciting parts of building a company is finding and signing the very best players available to join the team. Vitrue is only as good, as effective, and as valuable as the people who come in every …
READ MORE
Vitrue Selected as Launch Partner for Google+ Pages Trial
I am excited to announce that Vitrue has been selected as a launch partner in the Google+ Pages trial, as announced today in a Google blog post. As a selected partner, Vitrue will be working closely with Google+ to help …
READ MORE
Vitrue Continues to Field Top Talent for Our Growing Team
With the college football season in full swing, we’re hearing a lot of commentators and prognosticators talking about recruiting and what a critical part of the game-day equation it is. Well it’s no different in the business world, and I’m …
READ MORE
Welcome To The New Vitrue
With the Vitrue Social Relationship Management (SRM) platform managing more than 815 million collective social connections in 47 countries across 3,000 Facebook and Twitter accounts, with a global expansion and new office openings well underway and with the acquisition of …
READ MORE
Vitrue Lands Across the Pond with European Expansion
With the world’s major brands using the Vitrue Social Relationship Management (SRM) platform for scheduling, customizing, publishing, moderating, and measuring their social marketing communications, it was inevitable our company would establish a physical and personnel presence in countries outside the …
READ MORE
