About the industry. About us. >
Our Vision >
What makes us different >

About the industry. About us.

A major shift has occurred in the way consumers interact with brands. Consumers are now willing to engage in a dialogue with companies that vigorously pursue them. The reason for this shift? Social media. In order to thrive in today’s rapidly changing marketplace, savvy businesses know they must unlock the full potential of social media.

That’s what we do at Vitrue. We empower brands to engage with consumers —effectively and safely.

We help publishers, advertising agencies, media companies and global brands by making social media attainable. And, more importantly, we enable companies to engage with audiences safely by helping them protect against improper content.

Our Advanced Platform enables companies of all sizes, including some of the world’s most visible brands, to leverage social media to enhance their brand value and long-term business success. Whether it’s through the development of promotional web campaigns and communities, or by integrating into the fabric of a company’s business, we use our expertise and advanced technology to help brands connect with consumers on a deep, interactive level. More about our Solutions.

Our Focus: Video-Centric Social Media

Video-Centric Social Media, by definition, is media that enables consumers to have a voice and share emotion that can be seen and heard. Video was the game-changer. Video is by far the most complex and difficult to implement of all the social media formats. We provide the latest social networking tools, including video, photo, audio and mobile capabilities through our Advanced Technology Platform.

Our focus on helping customers protect their brand is a big part of what we do. In order to make social media accessible and provide brand protection for our customers, Vitrue has made a tremendous investment in infrastructure and a strategy to build for the long-term.

We turned a challenging technology into an accessible media.

Video-Centric Social Media – What it means to you.

Vitrue isn’t just about technology – it’s about how people feel and how they contribute to brand dialogues. Our video-centric social media solutions motivate consumers to connect to brands and to other people; it’s a human dialogue.

Our Vision back to top >

The Era of Authenticity

Reggie Bradford, CEO of Vitrue, founded the company to help organizations use and safely leverage consumer-generated content. He wanted to enable organizations to create, develop and nurture “authentic” brands. Bradford recognized that in the new social media environment, organizations have the opportunity to connect and align closely with their core consumer and establish stronger brand value.

Bradford has assembled the most experienced management team in the industry. Knowledgeable leaders already recognize Vitrue as having one of the most complex reliable technology infrastructures in this quickly changing marketplace.

Vitrue’s flexible, modular technology platform sets the standard with a powerful-back-end infrastructure that delivers stability, security and advanced functionality.

What makes Vitrue different? back to top >

Our professional team of leading technologists and innovative marketers is dedicated and experienced in building powerful social media solutions.

Key differentiators:

• Safe Harbor for Brands
  Safety and security are top concerns for Vitrue. We are committed to providing an authenticated, secure environment for organizations to launch the viral power of social media. With advanced screening tools like our Review and Approve Module, we enable marketers to enjoy the freedom of Video-Centric Social Media and protect the organization against improper content by managing their own brand protection standards.
  More about Brand Safety™.

• Experienced Partner
  We have executed successful social media solutions for a wide range of brands — from niche players to large global media enterprises, including Turner Broadcasting, Procter & Gamble and VH1. Our services are scalable and can be mixed and matched to fit the needs of any organization, regardless of size or industry.
  More about our Customers.

• Proven Products and Services
  Our progressive and ever-evolving products and solutions have a superior reputation. Designed to respond to the real needs of the market, our technology and solutions help our customers keep their brands fresh and relevant. We perform on time, on budget and above expectations.
  More about our Offerings.