The VItrue story
Entrepreneur Reggie Bradford founded Vitrue in 2006 as a user-generated video company to help brands assemble video-centric communities on the web. Online video was exploding, and YouTube was in the midst of experiencing tremendous viewership growth. The idea was to help brands capitalize on this phenomenon.
Vitrue was a success…and growing, as were the social networks. But in the process of listening to what clients were telling him, Bradford discovered what brands, agencies and marketers really needed was a comprehensive way to handle their social marketing management. Many companies would never have considered straying from the original vision, but Bradford pivoted the company to meet those needs. In the fall of 2007, Vitrue started building the Social Relationship Management (SRM) platform.
Working in partnership with Facebook as one of very few original “Preferred Developer Consultants,” Vitrue Publisher launched in spring of 2009…a full suite of scheduling, moderation and analytics tools for marketers. That was followed by the release of Vitrue Tabs in May of 2010, which added module tools and a way for marketers to target and segment content to their communities geographically.
Today, Vitrue is in the midst of an aggressive global expansion as more and more marketers adopt Software-as-a-Service (SaaS) platforms to manage their social communities.
The dynamic of our industry is that change will always be upon us. Social networks will never be “finished.” But while we fully expect to continue changing, evolving and innovating as a company, what will remain constant is our commitment to meeting the needs of marketers with superior products and best-in-class customer service.
The Vitrue difference
With world-class brands and innovative marketers using our products, Vitrue is an established leader in the social marketing space, but it’s more than just our products that sets us apart.
- Vitrue Development Team:
Our agile team of experienced developers has been building industry-leading products for years. From scalable cloud-based platforms, to the latest Ruby on Rails development and beyond – our developer team consistently releases the social marketing products global brands are asking for. - Global Capabilities:
With US offices in Atlanta, New York, Chicago, San Francisco, Cincinnati, Dallas and London we have the global and local capabilities you need as you grow your global presence, and will always be right around the corner for those valuable face-to-face meetings. - Facebook Preferred Developer Group:
As one of the few original Facebook Preferred Developer Group members, we have insider-level knowledge with Facebook that allows us to quickly evolve our products to complement Facebook platform changes as they happen. - Client Relationships:
Vitrue’s Client Services team provides customers dedicated, personal support and product training via phone and email 24 hours a day, 7 days a week. Continuous email support is also provided to our growing list of global brands and marketing professionals. - Thought Leadership:
At Vitrue, we love social marketing – every team is engaged. Engineering, Marketing, Client Services, Finance, Creative – we live and breath social marketing and pass those lessons on to our customers. In this way, Vitrue’s knowledge quickly translates into an increased ability to plan, strategize and maximize your campaigns, giving you a competitive advantage.
